Importance of Building a Brand for Kellogg Essay

Importance of Building a Brand for Kellogg - Essay Example In the Kellogg’s Case Study, an extensive evaluation of the brand building Kellogg is carried out. It deals with the question whether Kellogg is able to sustain its product lifecycle which is of great significance. Whilst building a brand for a product, it is equally important to consider whether it is possible to capture the market and profitability. For this, it is necessary to implement appropriate major strategic matters related to marketing. Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality. Among its number of brands, All-Bran brand of Kellogg Company holds a considerable position in the market avenues. This is mainly for the reason that the brand offers more nutritious products than the other brands. An effective implementation of both financing and marketing sectors is decisive for this brand building of All-Bran banner. In addition to this, it also requires consumer perception of the changes made by Kellogg Company. The brand image of Kellogg’s All-Bran is outstanding as compared to other high fiber brands made by Kellogg. So, in order to attain an overall development of all brands, Kellogg gas decided to merge all other brands with the master brand of Kellogg Company. As we take in to account the running style of the Kellogg Company, we find that it is necessary to evaluate the product life cycle of All-Bran product in order to improve its existing strategic plans. Effective implementation of marketing strategies is essential in the accomplishment of goals set by the entity. The success of any product and its marketing is highly related to its brand image. â€Å"Consumers very often do not use explicit, concrete, rational factors to evaluate products, and thus their motivation to purchase is not always easy to articulate.†Ã‚  

Short Story Essay Example | Topics and Well Written Essays - 250 words

Short Story - Essay Example Sarah ran ahead, and squeezed herself in because she wanted to sit by the window. Finally after much pushing and shoving everyone piled into the van and headed off for the beach. Without hesitation they all jumped into the warm, blue water and started splashing around. At first Sarah tried to see for how long she could hold her breath underwater, but soon gave up on that. She dug her toes deeper into the sand and just sat there watching her two younger brothers and cousins wrestling with each other. They repeatedly tried to dunk one another in, but quit when their mom scolded them. Soon, getting tired of the water, Sarah waded back to shore. The sand was extremely hot beneath her feet and she hurriedly skipped her way to her towel and plopped down. Her mom smiled at her warmly and gave her a piece of cucumber to chew on while lunch was getting ready. Sarah sprawled back on the ground, lazily munching away. Squinting against the sun, she peered up at the sky, trying to make shapes out of the few wisps of clouds that slowly made their way across. The call for lunch jogged Sarah out of her sky-gazing. The rest of the kids crowded around, dripping and laughing. Sarah spread out her pita bread and smeared loads of ketchup on it. After heaping little steak pieces on the bread, she rolled it up neatly. Now it was just the way she liked it. After everyone was well fed ( none of them could take in another bite, not even her brothers who were boasting about how much they could gobble down earlier on), they all made their way to the water again. It was much cooler now. The whole gang divided up into two groups and started playing volleyball. Sarah could hardly jump out of the water to reach for the ball, but it was fun nonetheless. No one bothered to keep score, they were all too busy laughing and pushing each other down. Sarah fell in so many times that her brain seemed to be swimming in salt water. Tired and all splashed out,